OBJECTIVE
Redesign a logo for Sourpuss, a clothing company that sells alternative/goth/rock clothes.
Process
I undertook the challenge of reimagining the logo for Sourpuss, a dynamic clothing company specializing in alternative, rock, and punk fashion. The existing logo fell short, lacking scalability and exhibiting an outdated vibe.
After delving into research on brands with similar products, I designed a modern, edgy, and sleek logo that resonated with Sourpuss’s identity. To showcase the revamped logo to the client, I used Photoshop, skillfully integrating it into diverse clothing pieces for a comprehensive and visually compelling presentation.
MEDIUM/TOOLS USED
Illustrator, Photoshop
